The world through the child’s eyes
As we are growing up, our ideas about the around world are fundamentally changing, and in the eyes of an adult everything looks quite different, as compared with the images appeared in front of the child’s eyes.
Original advertising campaign of Italian agency DLV BBDO allows to see the world partially by children’s look which is full of fantasy and hopes.
The subjects of the advertising company have become prams, car seats and child safety equipment, but looking at all these posters, advertising will be the last thing you will notice.
“It is not difficult to attract the human attention, but we would like to awaken the child’s interest for life in every adult.
It means that we want to warm the hearts around the world.” says DLV BBDO manager.